ZX Auto, short for Zhongxing Automobile, is a Chinese automobile manufacturer specializing in the production of SUVs and trucks. It initially focused on producing SUVs and trucks for the Chinese market but later expanded to international markets, including the Middle East and Africa. The company aims to provide durable and affordable vehicles, with a focus on utility and practicality, catering to both personal and commercial needs. Their vehicles are known for their ruggedness and reliability in various terrains.