Wish has been known as an American shopping app providing users with the chance to create lists of products they like. Products can be gathered from around the web, but you also can upload your own images. The company operating the app is ContextLogic Inc., which is based in San Francisco, US. The platform was launched in 2010 under the name of ContextLogic by Piotr Szulczewski. In 2011, Danny Zhang joined Szulczewski, and they relaunched the platform as Wish.