WEY is a luxury automotive brand under Great Wall Motors, a major Chinese car manufacturer. It focuses on producing premium SUVs, blending advanced technology with sophisticated design. Named after the ancient Chinese state of Wei, the brand symbolizes luxury and innovation. WEY’s creation reflects China’s ambition to compete in the global high-end auto market, emphasizing luxury, technology, and performance. It represents a significant shift in China’s automotive industry, aiming to redefine the luxury car segment.