Viagogo, an online platform for live sports, music, and entertainment ticket sales, is primarily owned by Madrone Capital Partners, Bessemer Venture Partners, and CEO Eric Baker. As of 2020, it merged with StubHub, creating StubHub Holdings, following the sale of StubHub’s non-North American business to Digital Fuel Capital LLC. Viagogo focuses on secondary ticketing, with offices in New York, London, Switzerland, Ireland, Taiwan, and Utah. The company charges booking fees on ticket prices and service fees from sellers.
