The United Football League (UFL), a professional American football league, was established by Bill Hambrecht and Tim Armstrong. It began operations in 2009, offering an alternative platform for players and fans alike. The league’s ownership structure includes several private investors, with Hambrecht playing a crucial role. Geographically, the UFL primarily operated in the United States, focusing on cities that did not have an NFL team or sought additional professional football. This strategy aimed to tap into the existing enthusiasm for the sport in underserved markets.