As it might be possible to guess from the name, SunTrust Banks started by offering trust and investment banking services. It continued to provide high-value financial services, growing this list with the addition of traditional and mortgage banking, credit cards, insurance, and much more. Not many know it, but it was Ernest Woodruff, the bank president for almost twenty years, who created a link between this bank and the Coca-Cola company. His son later replaced him as the president of both of these companies.