The Rolex logo is a simple and iconic design that has remained largely unchanged for decades. The logo consists of the company’s name “Rolex” in capital letters and a custom-designed font for the brand and a custom-designed crown on it. The font used in the logo is serif font which gives it a classic and timeless look. The letters are typically embroidered in gold or silver which adds to the luxury feel of the brand. The design is based on a combination of Roman and Art Deco styles, which gives the logo a sense of grace and elegance. The logo is typically prominently placed on the watch face and on the top of the watch, making it easily recognizable. Rolex’s logo design is known as the symbol of luxury, timelessness and elegance.