Roewe is a Chinese automotive marque owned by SAIC Motor Corporation. Established in 2006, it was originally formed from assets acquired from the defunct British carmaker Rover. Primarily engaged in manufacturing sedans, SUVs, and electric vehicles (EVs), Roewe has a strong focus on technology and innovation. The company operates predominantly in the Chinese market but has started expanding its presence into other countries in recent years. Roewe models like the RX5, a popular SUV, and Roewe Ei5, an electric wagon, reflect the brand’s diverse portfolio aimed at a range of consumer needs.