Penske Media Corporation (PMC) is a digital media company that was founded in 2004 by Jay Penske. The company is based in Los Angeles, California and owns and operates a variety of digital media properties, including entertainment news websites like Deadline Hollywood, Rolling Stone, and Variety. PMC also owns and operates other media and technology businesses, including digital advertising, content distribution, and market research. The company has partnerships with several major media companies and brands, and has been recognized for its innovation and growth in the digital media industry.