Pinkfong is a South Korean educational entertainment brand, under the wing of SmartStudy, a global educational content company. The founder of SmartStudy, Kim Min-seok, sought to offer engaging and stimulating content for young learners worldwide. Pinkfong is best recognized for its digital content and song videos for children, with its most celebrated creation being the global sensation “Baby Shark”. Operating predominantly in the digital space, the brand has touched hearts in over 100 countries, making waves on platforms such as YouTube and various app stores. Their innovative approach combines music, animation, and play to make learning delightful for children.
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