Parfumdreams, a leading German online perfumery, is owned by beauty retailer Douglas, which acquired a majority stake in the company in 2018. Founded by Kai Renchen, Parfumdreams operates under Parfümerie Akzente and has both an online presence and 28 physical stores in Germany, primarily in the south-west. With over 40,000 products from more than 650 brands, Parfumdreams serves over two million customers across ten European countries, including the Netherlands, Belgium, Italy, Spain, and France. The company emphasizes customer satisfaction and has seen significant growth, especially in its e-commerce sector.