Odido, formerly known as T-Mobile Netherlands, stands as the largest mobile phone company in the Netherlands. Initially owned by Deutsche Telekom, it transitioned to WP/AP Telecom Holdings IV B.V., a joint venture between Warburg Pincus and Apax Partners, who then rebranded it as Odido in 2023. The company’s operations primarily span across the Netherlands, serving approximately 8 million customers with telecommunications services. Under the Odido brand, the firm aims to enhance customer service and introduce new subscription services, embracing a fresh focus while phasing out the T-Mobile and Tele2 brands.
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