Nulo is a pet food brand known for its high-quality, grain-free recipes prioritizing protein and low carbs. It was founded by Michael Landa in Austin, Texas, aiming to address the rising obesity and related health issues in pets. Landa, inspired by his pet-sitting experiences, realized the need for healthier pet diets. Nulo’s unique formulations are designed for both dogs and cats, focusing on natural ingredients, essential nutrients, and probiotics to promote overall pet health and vitality.