MorningStar is a Californian agro-industrial and food company. They process 25% of the state’s tomatoes and account for more than 50% of the US industrial tomato paste market. If you have ever been to the United States and eaten something with ketchup there, you have probably already used the company’s products. Morning Star is also known for its no-management philosophy. Instead, employees are encouraged to self-innovate, self-define job responsibilities, and even make decisions about equipment purchases, hiring, etc.
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