Momo Srl is an Italian company dealing with design and manufacturing of alloy wheels and accessories for sport and racing auto cars. The firm was established in 1964 by a racecar pilot Glanpiero Moretti due to a lucky chance. It happened so that earlier that year he had contracted a local craftsman to make for his racing car a special steering wheel with a thicker comfortable grip. The modification became known among other teams and Moretti started receiving orders for similar wheels. A car of the Ferrari team with the new steering wheel won the 1964 Formula One world championship and Moretti used this opportunity to launch a successful business.
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