Michelin Bibendum is the chubby tire man figure used as Michelin’s brand mascot. When Michelin was founded in 1898, the company focused solely on the production of tires. At that time, Michelin tires stood out for their high quality and durability. To promote their brand, the Michelin brothers commissioned artist Marius Rossillon to create a character that would embody the company’s values. The result was Bibendum, a rotund and jolly character made entirely of tires. Over the years, Bibendum has become an iconic figure in the world of advertising and has been featured in countless Michelin advertisements, promotions, and events.
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