Media Markt is a German commercial network for the sale of consumer electronics and household appliances. It was founded in 1979 in Ingolstadt, Germany. From the very beginning, its management decided in favour of a business strategy that relied on offering a huge assortment of goods at permanently competitive prices in a huge sales area, which later received the name of a hypermarket. Today Media Markt is the largest European retailer of consumer electronics; it operates in 13 countries from Turkey to Portugal through its 800 stores dealing with about 350 thousand articles of more than 200 brands.
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