Matomo (formerly known as Piwik) is an open-source web analytics platform that provides detailed insights into the traffic and behavior of visitors to websites. The platform is designed to be easy to use and to provide users with a high level of control over their data. Matomo allows users to track a wide range of metrics, including page views, time on site, bounce rate, and conversions, and to segment and analyze this data in a variety of ways. The platform also offers features such as heatmaps, session recordings, and form analytics, which allow users to gain a deeper understanding of how visitors interact with their websites. Matomo is available as a self-hosted solution or as a cloud-based service, and can be integrated with a variety of other tools and platforms.
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