LOONA, a South Korean girl group formed by Blockberry Creative, stands out with its unique “Girl of the Month” pre-debut project. Starting in October 2016, each of the 12 members was revealed individually, each releasing a solo single and music video. Their diverse music styles range from dreamy ballads to upbeat pop, showcasing each member’s distinct talents and personas. The group finally debuted as a whole in August 2018. Their songs often incorporate vivid storytelling and symbolism, resonating with a global fanbase and earning them a reputation as trendsetters in K-pop.