La Perla is a renowned Italian luxury fashion brand, established by Ada Masotti in Bologna. Initially a corsetry workshop, it’s famed for its exquisite lingerie, blending innovation with tradition. Masotti, an expert corsetiere, crafted pieces with precision and care, emphasizing both elegance and comfort. La Perla expanded to include swimwear, nightwear, and ready-to-wear, symbolizing high-end fashion and craftsmanship. Its creation marked a significant shift in how lingerie was perceived: from mere necessity to a symbol of luxury and femininity.
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