Zer, then named Beko Ticaret A.?., was established in 2003. In 2007, Zer rebranded˙ as Zer Merkezi Hizmetler ve Ticaret A.?. Promena, a platform for procurement and supplier solutions, joined the Zer family in 2013. Zer is private personnel transportation service, Ara?ste, was launched in 2016. Zervis, the intelligent tracking service for passenger transportation by bus, minibus, etc. was started in 2018. Ingage Dijital Pazarlama Hizmetleri A.?. was established through the equal partnership of Zer, bringing into the pot its experience in digital media and marketing activities and WPP, a globally renowned company.
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