The James Madison Dukes, a collegiate athletic program, represent James Madison University (JMU) in intercollegiate sports. They are not a company, but an integral part of JMU’s vibrant campus life. The program operates primarily in Harrisonburg, Virginia, where JMU is located, participating in the NCAA’s Division I. The Dukes compete in various sports, fostering a spirit of teamwork and excellence among students and supporters alike.