The insignia of the Iceberg fashion house consists of two lines. The word “Iceberg” is given in black block capitals on the top, while the lowercase lettering “since 1974” can be seen below. The first line features a type where some of the serifs are preserved, while others appear to have been “lost.” Take a look, for instance, at the “B” or “R” – they both have kept the serif on the top left angle but lost all the other serifs.