Founded in 1979 by passionate surfer Bob Hurley, the brand originated as Hurley Surfboards, a modest factory-retail outlet nestled in the heart of Huntington Beach, California’s surf culture. Initially focused on crafting high-performance surfboards, the company quickly earned a reputation for innovation and quality among surfing enthusiasts. As the brand evolved, it expanded its product line to include surf-inspired apparel, embracing the vibrant and dynamic lifestyle of its customer base. Hurley’s commitment to excellence and its deep connection with the surf community have made it a beloved and influential name in the world of surfing, transcending beyond mere equipment to embody the spirit and freedom of the surfing lifestyle.
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