G.I. Joe is a line of action figures and associated media, representing American soldiers and heroes. Created by Hasbro, it first emerged in the 1960s in the United States. Initially designed to honor servicemen, the brand expanded into a larger franchise, including TV shows, movies, and comics, promoting themes of adventure, patriotism, and teamwork. Its creation marked a significant shift in toy manufacturing, introducing the concept of the “action figure” for boys.