Fruit Roll-Ups is another popular brand of fruit snack produced by General Mills. Like Fruit By The Foot, it is a flat strip of candy that is sold in individual packages. However, Fruit Roll-Ups are typically wider and shorter than Fruit By The Foot. Fruit Roll-Ups are also made from fruit-flavored candy, but they are known for their unique texture and ability to be peeled off in sheets. Like Fruit By The Foot, Fruit Roll-Ups come in a variety of flavors, including strawberry, raspberry, and wild cherry. In addition, Fruit Roll-Ups are often marketed towards children and are a common snack found in lunchboxes or as an after-school treat.