Packaging has long been a synthesis of form and function. As products on the shelves proliferate, brands need to differentiate more and more, and storytelling becomes critical. More than 70% of buying decisions are made in-store, so packaging needs to tell that story at one glance. Alcoholic beverages are no exception, and usually come in attractive bottles with prominent labels that not only add aesthetic value to the entire look and feel, but also make sure that the brand name stands out.
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