Packaging plays an important role in the perfume industry, as visual communication applied to packaging design may increase its influence over the consumer, even to the point where it affects olfactory perception. If a perfume packaging is in a rough or odd-shaped bottle or box, it won’t be appealing and catchy. If the container has feminine structure or features, it is perceived to attend to the females, while a generic shape suggests the target audience is either men or gender-neutral. If you are in the process of achieving the perfect design for a perfume packaging exercise, this perfume mockup by Estefania Fernandez – featuring a perfume bottle held by a female – might be just what you’re looking for!
The mockup features a classy, elegant perfume bottle held by a female in her hand, thus giving the perception that the perfume is for females. The file is available in PSD format to download, and allows you to choose between embossed and printed logo effects. You can achieve the effect of your choice by simply setting the specified layer as visible. If you were to choose the embossed effect, you also get to tweak its settings such as bevel and emboss, inner shadow and outer glow. You can use the finished mockup for formal marketing presentations as well as for advertising if it is your own product.
