There is something extremely satisfying about grocery shopping. Standing between the aisles and getting lost most of the time, checking the hundreds and hundreds of items on the shelves, thinking about all the possibilities of your next meal and after you’re done shopping, the walk of victory to your car with 7 full bags. We’re sometimes lucky to be part of something that may seem ordinary but actually isn’t. And a way to be able to do that is to design something that can be put on shelves so that every hungry kid or angry mother can see it.