We often see women spend hours and hours in front of the mirror; a study even speculates that the average woman spends over a year of her life (during her lifetime) putting on cosmetics. The common belief is that woman put makeup to attract men, although this has some truth to it, it’s not the main reason. Women wear makeup and cosmetics because it simply helps them feel more beautiful and healthy; it helps boost their confidence and accentuates their natural beauty.