The Fight Hunger Bowl logo used in 2010-2012 featured the emblem of the game’s sponsor, the grocery manufacturing and processing conglomerate Kraft Foods Group, Inc. The emblem was placed at the top of a shield shape and was pretty small in comparison with the rest of the logo. Most of the surface was green. Here, the name of the bowl could be seen. Below, there was a part of brown football, which could be recognized by the seam.