Evinrude is the trademark of a legendary American outboards boat motor. Its first manufacturer was the company Evinrude Motors, founded in 1907 by the inventor of the motor, an American engineer of Norvegian origin Ole Evinrude. Later on, Ole sold his first firm and in 1921 with his wife and business partner Bess, he registered a new venture, ELTO Outboard Motor Company. The motors developed by Ole Evinrude were very successful and soon he gained a substantial sector of the US market. In 1929 took place a triple merger of the old and new Evinrude’s companies and their rival Johnson Motors. The new firm later got the famous name Outboard Marine Corporation (OMC). After the bankruptcy of OMC, the Evinrude brand was acquired by Canadian company Bombardier Recreational Products in 2001. Independently of any legal and organizational issues, the Evinrude outboard motor has been steadily developing from the initial tiny 1,5 HP model to the modern giant of 300 HP.
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