Etude is a South Korean cosmetics brand renowned for its youthful and playful approach to beauty. Part of the Amorepacific Corporation, this brand specializes in a myriad of makeup products that appeal largely to the younger demographic. Emphasizing vibrant colors and innovative packaging, Etude has expanded its presence beyond Korea, making significant inroads in markets across Asia. The company’s ethos revolves around making beauty fun and accessible, positioning itself as a leading choice for beauty enthusiasts seeking quality with a touch of whimsy.