The primary source of inspiration behind the design of the Continental Tire Bowl logo was apparently the emblem of the sponsor, the German automotive manufacturing company Continental Tire. Its wordmark was placed right at the center of the logo. The word “Continental” was given in gold over the black plate. Behind the plate, a stylized football could be seen. The football was standing on one of its sharp ends. Around the football, you could see design elements looking very much like sunrays.
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