The CBS Eye logo, also known as the “Eye Device,” is a well-known and recognizable symbol of the CBS brand. The design of the logo features an abstracted human eye, with a large iris and a stylized pupil in the shape of a camera lens. The eye is set in a circle, with the letters “CBS” in bold, block letters above it. The design was first introduced in 1951, and has undergone several slight variations over the years. The current design was introduced in 2021. The logo has been designed by the famous graphic designer William Golden. The design is simple and minimalistic, featuring a white circle with a red border and the CBS logotype in white uppercase letters. The eye is colored white with a red iris, with a black pupil. The design is considered iconic and has become synonymous with the CBS brand.
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