The candle market had always been steady, even if a bit sleepy sometimes. However, as interest in both self-care and home decor flourish, the market for scented candles is on fire. And thanks to Instagram, fashion houses and indies alike have entered this market with products that go way beyond glass jars with stickers. With everyone – from fashion gurus to venture-backed startups – entering the arena to snag candle-buyers, it’s important to offer more than just the basics. This is where the visual appeal of these indispensable accessories comes into the picture.
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