Bite Back is a UK-based charity focused on shark and marine conservation. Established in 2004 by Graham Buckingham, it aims to combat over-fishing and the over-consumption of wild fish, which it identifies as the main threats to marine life. The organization’s initiatives include educating the public and empowering supporters to alter fish consumption habits. It encourages retailers to prioritize conservation over commerce, with a significant effort towards making British retailers shark-free. This involves campaigns against selling endangered fish species and all shark-derived products in the UK, like shark fin soup, cartilage, jaws, teeth, and oils.
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