On 10/6, Duolingo announced our new ‘Bots’ feature – the most advanced way to learn a language. The Next Web called Bots “…the first chatbots that don’t suck”, and the landing page rapidly made it’s way to #1 on Product Hunt within less than two hours of being announced.
Given that Bots launched as a feature/tab within the main Duolingo app (requiring the latest update) this page was designed to give Press and the general public a super quick and scannable overview of the feature, encouraging them to update or download.
This version shows near-final copy and design, while the live splash page launched with a few tweaks to the footer area and some minor sizing/positioning changes.
Art direction by the amazing @Tyler Murphy and implementation/development by the talented @Sean Chin.
See it here: http://bots.duolingo.com/