In the process of creating a website, I find the design part of it the most fun. It lets you channel your creative side so that you can provide a more immersive experience to the users. However, while it sounds fun, there are a few intricacies that you must consider to create the perfect website.
The website should be easy to navigate and it should be visually appealing, so that your customers would want to visit the website multiple times. There are a few other factors that you need to keep in mind as well, and I’ll tell you what they are.
So, make sure you read all the way through!
Should be Easy to Navigate
Always keep in mind that your website should be easy to navigate, it shouldn’t be like a maze that the user gets trapped in. If your customer ends up getting lost, it is very likely that they will exit the website before they even achieve their purpose.
You’ll notice how they’ve mentioned everything that a user needs to know on one page, which makes it easier to navigate between options. This way the user won’t have to jump from page to page, looking for solutions to their queries.
Make Sure You Use the Right Equipment
While creating a website, you need to have a computer that is powerful enough to cater to all the factors that you need to consider. It should have a good GPU (Graphics Processing Unit) so that it can handle high-end graphic design and video editing.
However, it isn’t only your computer that needs attention, you need a fast internet connection to get your work done in time as well. I’ve been using Xfinity Internet for a while and it hasn’t let me down. You can learn more about their affordable internet plans by contacting Xfinity Customer Service.
Keep Mobile Users in Mind
Remember when you are designing a website, its optimization shouldn’t only be dedicated to desktops. You should also optimize the website for a mobile-friendly view as well. This is due to the fact that most people would prefer opening a website on their mobile phones, rather than their PC or laptop.
It’s actually the ease, convenience, and comfort of using a mobile phone instead of a computer, which is why people prefer a smartphone more. Therefore, this is an important point that you should pay heed to.
Pay Attention to Your Typography
You might think that a typeface wouldn’t have a lot to do with the user experience, but it actually does.
You have to select a typeface that is easy to read and digest. It should be simplistic but not too simplistic. The kind of typeface that you would actually enjoy reading.
For this part, you can skim through various fonts and gauge your own judgment to see which typeface appeals to you the most. This way, you can easily decide which typeface you will be using for your website.
Do keep in mind that your typeface has to be the same throughout all the web pages of your website, so choose carefully!
Don’t Forget the Visuals
Since it’s all about website design, you need to pay extra attention to how the website appears. You must ensure that you stick to one color palette, and don’t end up using a rainbow of colors. A lot of colors are just off-putting and your users really wouldn’t want to visit your website.
Instead, use colors that are easy on the eyes and are visually appealing.
Study the theme of your website and see which colors go with the vibe the most and use them. For instance, if you have a water-related website, you should use blue. If you have a sustainability-related website then you should use green and so on.
This way, you can make a beautiful website that people will enjoy visiting.
Avoid Cluttering Your Content
If your website is too cluttered with content, then the user is going to have a hard time reading it.
They would likely close your website out of frustration. Therefore, it is necessary that you even out the spaces between your paragraphs and images, optimizing the white spaces so that the webpage looks better.
This will make the content easier to digest and you may also increase the traffic to your website if it is a delight to look at.
Remember that even the smallest of details matter, so make sure that you don’t miss out on this one!
Emphasize the Call to Action
The purpose of your website isn’t just to let people see what you are selling or the information you are giving them. The purpose of a website is to also promote sales especially if you are a business.
Keep in mind that your entire business runs on revenue, the more you make it, the better.
Calls to Action (CTA) can be different things, it can be a download button placed smartly on a webpage. It can also be a phone number that can lead to your sales or your customer service team. The whole point is that you have to be smart with your CTAs and don’t saturate them too much, because your website will look too sales-y.
Once you have all these things figured out, you can design a masterpiece in the form of a website. Just remember to be creative with it and you are good to go!
