Sales!!! Sales!! Sales! Nothing grabs attention like the announcement of a summer sale. Yes, they do a great job enticing us with discounts that may only be available once a year, and they do generate a lot of sales from them. Think of the last time you really wanted to own something, but can’t just pay the full price for it. Now you were offered the same item at a discounted price, say 50% off. Would you not jump off your couch to grab your credit card at once? That’s the power of summer sales, and as such, it’s also a great time for designers to shine.
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