Online rental industry has truly taken-off in a multitude of industries with the advent of vast digitization of services. Online car rental business is one of those niches, providing the option of increased mobility without the concern of paying expenses associated with the possession or ownership of the car. You don’t have to step outside to hail a taxi or rent a car anymore; all you have to do is tap that app icon on your smartphone, choose the kind of ride you’d like, and your ride is at your doorstep! It is this reinvented offering of the same service which has led the online car rental marketplaces to progressively outdo and diminish the traditional ways of renting cars.