Vuori is an American activewear brand known for its premium performance apparel that merges fitness and leisure. Founded by Joe Kudla in 2015, the company set its mark by producing versatile clothing ideal for both workouts and everyday wear. Headquartered in Encinitas, California, Vuori has rapidly expanded its reach with a series of retail stores across the United States. Its commitment to sustainability, combined with high-quality materials and unique designs, makes it a notable player in the modern activewear industry.