The deer is a noble and elegant animal, which is not often seen on the logos of famous brands, but still used by some companies, because the meaning, which is carried by the image of a deer – exclusively positive. It is an auspicious symbol associated with the sun, sunrise, light, purity, renewal, and rebirth. Because of the resemblance of deer antlers to the branches, the image of this animal is often associated with the Tree of Life. In addition, deer antlers symbolize the sun’s rays and fertility.