INEOS Automotive is a venture established by INEOS, a multinational chemicals company. Spearheaded by Sir Jim Ratcliffe, INEOS Automotive was created to design and manufacture reliable, durable vehicles for off-road and utilitarian use. Its flagship product, the INEOS Grenadier, exemplifies this vision, aimed at filling the gap in the market for robust, high-performance 4X4 vehicles. The Grenadier project reflects INEOS’s expansion into the automotive industry, combining its industrial expertise with a passion for adventure and practical vehicle design.