Merkur was a short-lived automobile brand marketed by the Ford Motor Company in the United States and Canada from 1985 to 1989. Owned by Ford, Merkur primarily sold European Ford models rebranded for the North American market. The company mainly operated in the U.S. and Canada, aiming to offer an alternative to European luxury brands. Despite initial enthusiasm, Merkur struggled to gain a foothold and was eventually dissolved in 1989.