Holika Holika is a contemporary South Korean beauty brand specializing in skincare and cosmetics. With a flair for vibrant packaging and innovative products, it caters predominantly to a young demographic. The company has expanded its reach globally, marking a significant presence in Asia and gradually penetrating European and North American markets. As of now, it operates under the umbrella of ENPRANI Co., Ltd., a leading cosmetics conglomerate in South Korea. With its unique approach to beauty, Holika Holika continues to capture the hearts of beauty enthusiasts worldwide.