Caterpillar Inc.’s logo is a stylized version of the company’s name, “Caterpillar,” and is designed to represent the company’s focus on innovation and progress. The logo consists of the word “Caterpillar” in capital letters, written in a sans-serif font, with a small yellow triangle in the letters CAT at the beginning of the word. The triangle is meant to symbolize the company’s focus on progress and innovation, and is often referred to as the “forward thinking” triangle.