The “M” logo of McDonald’s is a stylized version of the company’s name, featuring the letter “M” in white against a red background. The design was first introduced in 1968, and it was intended to be a more modern and sophisticated take on the company’s name. The logo was designed by Jim Schindler, who was tasked with creating a new design that would be more versatile and adaptable to different mediums, such as signs, packaging, and advertising.