88 Rising is a mass media company founded by Sean Miyashiro, it is based in New York City. The company focuses on creating and distributing Asian American-centered content, specifically in the music and entertainment industry. The company is known for representing, developing and promoting Asian music acts in the global market with a particular focus on Asian-American and East Asian acts. The company’s name, 88 Rising, references the Chinese lucky number “eight,” which is considered to be a lucky number in Chinese culture, and is also a metaphor for rising to the top.