When creating posters, 3 core components need to always be kept in mind: the message, the design, and the audience, components that are always highly affected by the type of font we choose to use. So do you want it to be eye-catching? Do you want it to offer variety? Do you want its characters to hold a design of their own? Well, if you answered yes to all of the above, you should check out Don José, a free sans serif font family provided by Cristian Tournier for personal and commercial projects.